Clear, concise and correctly spelled text is an instant hit with anyone reading your copy. One spelling mistake can be forgiven but more than that isn’t very impressive.
There’s not really an excuse these days for spelling mistakes – there are numerous spell-checkers available and many also check grammar and punctuation too.
We’ve put together some points to help you write a first-rate piece of text that your readers will enjoy, and commend your accurate use of the English language.
What’s the point?
The one rule that applies to any type of text you are writing is to write in such a way that your meaning is clear to the reader – it’s that simple.
If the reader hasn’t got a clue what you are talking about they will lose interest and move on. Make your writing clear and concise so they haven’t got to wade through reams of text to get to the point you are trying to make.
Writing style
Depending on your audience the writing style you use will vary – sometimes greatly. Think about who will be reading your text – students, business leaders, scientist? This will determine the type of language you will use and how you will get your message across.
The basic rules of the English language
These rules are not difficult but if you get them wrong it can be detrimental. Basic spelling and grammar is the least you can do for your readers. Well written copy with correctly spelt sentences will do wonders for you and your business.
Whether you are writing as a company or a student, your readers will expect good quality writing. Trying to persuade someone to buy from you will require your message to be accurate, you are the professional after all, and the text you provide will reflect on your business.
If you are applying for a university place the precision of your writing is equally important. Writing a summary of why you want to study at your chosen university which is riddled with spelling and grammatical errors will not go down very well.
How to write well
Writing well comes with practice but there are a few simple rules you can follow to help get you on the right track:
- Knowledge of the subject you are writing about. If you are unfamiliar with the topic then do some research before you start writing.
- Understand your audience so you are using words that are appropriate to them. Will they appreciate words such as ‘gotcha’ and ‘chuffed’ or do they require something with a bit more formality?
- Where will the text be seen – website, leaflet, advert etc?
- Organise your text so that it has a clear structure
- Write in a style that is natural to you. Your writing will sound forced and out of context if you write in different styles within the same paragraph. Make your writing flow naturally and guide the reader through the text.
- Ensure your meaning is clear and direct.
Following these rules will help you write good quality text for any situation. If possible get someone to check your writing before it gets submitted but if in doubt, hire a professional copywriter to write it for you.
Happy writing!
Plesilium Ltd offer professional copywriting services: info@plesilium.co.uk / 01920 318202.