Topical stories increase your reach on Facebook
Gaining more ‘likes’ or comments on Facebook is what companies crave from their social media, so here’s a simple idea to help get your name ‘out-there’.
Author: Jen
Things to avoid when creating a website
We’ve all seen some great websites and we’ve come across some awful ones too. As we’ve been developing websites for many years we thought we’d tell you a bit about some of the things to avoid when creating a website:
Pop is a palindrome
The weird and wonderful world of the English language can sometimes give you that ‘oh yeah, I hadn’t noticed that before’ feeling. So here’s one to get those brain cells working.
How to write awesome online copy – and what to avoid
Website design is undoubtedly important for delivering the wow factor, and in three seconds can tip the balance of visitors hang around or leaving your site. But, as a copywriter (I write words for marketing messages) I am going to focus on website content and how to create effective marketing copy to improve your click-through […]
Spring isn’t just about daffodils and baby animals
Spring is most definitely here, the sun is out, the birds are nesting and new plants are growing, so what better time to have a good ol’ spring clean.
Do you have a fuzzy search?
We all misspell words when we type in search boxes and we expect the search software to be able to know what we meant and produce the results we are looking for, this is called ‘fuzzy searching’.
How the weather is a marketing opportunity not to be missed
The weather is an undersold marketing method, which is set to grow in popularity in 2014 as marketers make every effort to increase contextual relevance in their ad campaigns.
Why your online persona can determine what gift you’ll receive this Christmas
As we approach the festive season and start making our lists of Christmas presents to buy it appears more and more of us are opting to purchase gift cards and vouchers for our friends and family.
Have you forgotten social media in your email signatures?
Social media links in your email signatures are a prime opportunity to let people know about your Facebook, Twitter, LinkedIn and Google+ accounts. Being in the social media game we have always included these on ours, but all too often they are forgotten.
Is your website up to date?
Your website is one of the most fundamental elements of your marketing strategy. In many cases it’s the first thing people see of your business, so are you maximising its full potential?