The aim of copywriting is to deliver a message, the aim of great copywriting is to get people to act on the message you are delivering. There is an art to writing, so to make sure you get your message across as simply and professionally as possible I’ve put together a few pointers to get […]
Your website content is very precious, it doesn’t just tell visitors about your products and services, but it’s unique to you, which is great for being spotted by Google. But, what if someone stole your web content and what does it mean for your site? Well, after feeling totally annoyed and angry that someone has […]
A quarter of small businesses spend more on coffee each year than investing in a website to promote their products or services. Plesilium offer small business websites with individual design, domain registration and hosting for less than your daily latte from a well-known coffee house. Add some caramel to that and you can
Being a copywriter I am always spotting misspelt words, extra spaces and the miss use of punctuation, but what if the mistakes weren’t mistakes at all? I received an email recently
In the early days of search engines keyword density was an important factor on how a page was ranked, these days keyword stuffing can penalise your webpage. The keywords you choose
Social media has taken over marketing strategies with abundance. One minute it’s something that’s there to be dealt with at ‘some point’ and now it’s an essential commodity. Networking lets you link with millions of people, from all over the world, opening up a market traditional marketing might not have done. We’ve put a list […]
We are all aware that websites need to have good SEO in order to perform well, be it the words on your web pages or the structure of your site, but off-page SEO is equally important, even if it is only marketing to Google. Google has become
Keeping your website up to date can feel like a chore, but it’s so important for any business to be ranked high in search engines, it’s a challenge you either embrace with open arms or wave goodbye to potential customers. Just tweaking your site
Good copywriting is vitally important. Whether you’re writing for the web, an editorial piece, a newsletter or marketing material, good copy tells people you are professional, take pride in your work and gives them confidence in you. The way in which you
How many times have you visited a website only to find its usability is a good as a piece of wet cardboard? I came across a website the other day, it looked great, really clean and smart. It had a mixture of graphics and the right amount of text to not make me want to […]