Your website is one of the most fundamental elements of your marketing strategy. In many cases it’s the first thing people see of your business, so are you maximising its full potential?
You may have a nice looking website with good navigation, but a mistake many people make when they have a website is not keeping it up to date.
Updating your website regularly doesn’t only mean the information on your site is current, but it helps with your Google ranking too.
Here are some suggestions on how to update your website as often as possible:
- Add a blog to your site and update it at least once a week
- Add a News page on your website and update it with new products, new services and latest client wins
- Create a ‘Resources’ or ‘Guides’ section to your site and add regular articles
- Create a page which is updated using RSS feeds from third party news websites
If you need help writing content for your site feel free to get in touch!