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Why a strong sales pipeline will help grow your creative agency

All too often creative agencies nurture their existing clients and focus fully on current projects. This subsequently results in less energy spent maximising their sales pipeline and keeping it as full as possible.

It is important to develop relationships with clients, but it's also essential to generate new leads and maintain an affluent pipeline. A creative agency's success is due to their pipeline of opportunities. Creating and sustaining a strong sales pipeline will generate more prospects which will lead to increased sales and business growth.

A sales pipeline is a great indicator of your company's health. A creative agency that is over reliant on a small number of key customers is denying their business significant opportunities. Whether you are setting up a new creative agency, or looking for a better way to manage your pipeline, we've put together these tips to help you create an effective sales pipeline for your creative agency.

What does your ideal pipeline look like?

For a creative agency to achieve a successful pipeline you have to determine how many prospects you need in order to achieve your goal. A pipeline will allow you to effectively manage your business development and determine whether you will achieve the level of new business you want.

Having too small a business pipeline will limit the ability to fulfil your expectations and reduce the opportunity for growth. Setting a realistic number of projects will ensure your resources are suitably distributed and will keep the pipeline strong and active.

Be selective in your prospects

Your pipeline will help you determine whether you are pursuing a sufficient amount of new business to sustain a healthy pipeline and grow your creative agency. Be practical in your approach to developing your pipeline and identify and consider prospects that will only benefit your company.

Don't try and pursue too many leads or those which are unlikely to come to fruition. Your pipeline will be full of prospects that aren't ready or worth chasing.

Keep track of your pipeline

Make sure you have a system that integrates contacts, accounts and sales prospects in one place. Creative agency accountants, xxxxx xxxxx, recommend a CRM system, Xero Quotes or an app such as Quotient, which are great for this.

With a management system you can see what deals your creative agency has in the pipeline, allow you to organise your contacts, follow up leads and carry out sales forecasting. xxxxx xxxxx are certified Xero advisors and provide expert guidance on this award-winning platform. They will support creative agencies in setting up their pipelines to ensure they get the most out of their management system.

In summary, never allow your sales pipeline to take a back seat. Generating new prospects is the driving force for your business and will help maintain a continuous feed of new projects. If your pipeline is managed well your business will be more organised and you will have more control of your sale figures.

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