SEO or Search Engine Optimisation is the process of designing your website so that it appears higher in search engine results. The higher on the page and more frequently your website appears, the more visitors it will receive from the search engine, which gives your website greater ‘web presence’.
When optimising your website we consider how the search engine works and what people will search for. By determining the different ‘search terms’ for your site it can be optimised to increase its relevance to specific keywords and the indexing activities of search engines.
SEO can often get over looked in favour of a fantastic, funky looking website. You can use great looking graphics, animations, photos and music, but the search engines will bypass it. A website needs to be optimised both in text and coding as this is what the ‘web crawlers’ see and send back to the search engine databases.
We use proven ethical SEO techniques to help your site rank higher in search engines, such as Google, Yahoo! and Bing. We design websites that are ‘search engine friendly’ and create menus, content management systems (CMS) and shopping carts that are fully optimised for search engines.
There are many benefits to SEO: